Current market research helps both startups and existing businesses understand who their customers are and what trends are driving growth in the industry. Use this list of resources to explore current research concepts and get started on doing your own customer research.
The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
Book - 2015
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The Do's, Don'ts and Other Details of Conducting Business in 40 Countries
Book - 2008
How Visionaries Create Products, Innovate With New Ventures, and Disrupt Markets
Book - 2013