Current market research helps both startups and existing businesses understand who their customers are and what trends are driving growth in the industry. Use this list of resources to explore current research concepts and get started on doing your own customer research.
7 items
Sexy Little Numbers
How to Grow your Business Using the Data You Already Have
Book - 2012
Data-ism
The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
Book - 2015
Invent It, Sell It, Bank It!
Make your Million-dollar Idea Into A Reality
Book - 2014
Doing Business Beyond America's Borders
The Do's, Don'ts and Other Details of Conducting Business in 40 Countries
Book - 2008
What Women Want
The Global Marketplace Turns Female-friendly
Book - 2010
The Lean Entrepreneur
How Visionaries Create Products, Innovate With New Ventures, and Disrupt Markets
Book - 2013
Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
eBook - 2008
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