The Mom Factor

The Mom Factor

What Really Drives Where We Shop, Eat, and Play

Book - 2005
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Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.
Publisher: Washington, D.C. : Urban Land Institute, c2005.
ISBN: 9780874209440
Branch Call Number: 658.04 LEE
Characteristics: xxvi, 131 p. ; 24 cm.


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