The Mom Factor
What Really Drives Where We Shop, Eat, and PlayBook - 2005
Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.
Publisher: Washington, D.C. : Urban Land Institute, c2005.
Branch Call Number: 658.04 LEE
Characteristics: xxvi, 131 p. ; 24 cm.