Hello, My Name Is Awesome
How to Create Brand Names That StickBook - 2014 | First edition.
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.
Publisher: San Francisco, CA : Berrett-Koehler Publishers, Inc., 
Edition: First edition.
Branch Call Number: 658.827 WATKINS
Characteristics: x, 98 pages ; 22 cm.