A Bigger Prize

A Bigger Prize

How We Can Do Better Than the Competition

Book - 2014 | First edition.
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"A leading business strategist and former CEO draws lessons from long-successful companies to dispel the myth that competition has to be a zero-sum game, showing how companies that foster collaboration and a healthy interdependency are more likely to become --and remain-- significant leaders in their field"-- Provided by publisher.
Publisher: New York : PublicAffairs, [2014]
Edition: First edition.
ISBN: 9781610392914
Branch Call Number: 658.046 HEFFERN
Characteristics: xiv, 391 pages ; 25 cm


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