How to Say It Right the First Time, Every TimeBook - 2014 | First edition.
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description.
Publisher: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 
Edition: First edition.
Branch Call Number: 658.452 MCGOWAN
Characteristics: xi, 266 pages : illustrations ; 24 cm