The Challenger Sale
[taking Control of the Customer Conversion]Audiobook CD - 2012 | Unabridged.
The authors demonstrate that the best salespeople don't just build relationships. Instead, they challenge customers by approaching them with unique insights, tailoring sales messages to specific objectives, and, when necessary, pushing back and taking control of the sale.
Publisher: [New York] : Gildan Media, , c2011.
Branch Call Number: CD 658.85 DIXON
Characteristics: 5 sound discs (ca. 5.75 hr.) : digital ; 4 3/4 in.