The Ultralight Startup
Launching A Business Without Clout or CapitalBook - 2012
'When I was first starting out, I had to learn many things by trial and error, and I know I could have saved myself a lot of grief if someone had given me advice on what to do. I hope this book will help and inspire you to pursue your passion while avoiding some of the mistakes I made.'
It's easier than ever before to launch a startup. But in a world where barriers to entry are virtually non-existent and everyone wants to be the next Facebook, competition is fierce. If you're just beginning and lack the money and clout to make an automatic splash, how do you differentiate yourself from all the rest?
Jason Baptiste knows firsthand what it takes. After launching his first company while still at college, he cofounded his current venture, Onswipe, in his early twenties, turning it onto a multimillion-dollar company in less than a year. Now, drawing on his own experience as a bootstrapping but hungry entrepreneur, as well as on examples from today's most famous companies, he guides would-be tech moguls through every stage of the process-from testing a concept to acquiring customers to determining the best pricing model-in a cheap, practical way. Among his strategies-
Baptiste show you don't need an MBA, a trust fund, or even experience running your own company to become a star in the tech wold. The Ultralight Startup is a comprehensive, easy-to-follow guide that will prepare any entrepreneur to take his or her idea to the next level.