Be Our Guest
Perfecting the Art of Customer ServiceBook - 2011 | Rev. and updated ed., 1st ed.
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honour of the 10th anniversary of the original BE OUR GUEST, Disney Institute is revealing even more of the business behind the magic of customer service. In this updated edition, BE OUR GUEST highlights the successes many of these companies have achieved, plus key processes and best practices that have made Disney a trusted and revered brand around the world for more than 85 years.
Publisher: New York : Disney Editions, c2011.
Edition: Rev. and updated ed., 1st ed.
Branch Call Number: 658.812 BE OUR
Characteristics: xvi, 208 p. : ill. ; 24 cm.
Alternative Title: Perfecting the art of customer service