The Persuaders

The Persuaders

DVD - 2005
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Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Publisher: [Alexandria, Va.] : PBS Home Video, [2005].
ISBN: 9780793646852
0793646855
Branch Call Number: DVD-ED 659.1 PER2303
Characteristics: 1 videodisc (ca. 90 min.) : sd., col. ; 4 3/4 in.
Alternative Title: Frontline (Television program)

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