The Ultimate Marketing Toolkit

The Ultimate Marketing Toolkit

Ads That Attract Customers, Brochures That Create Buzz, Web Sites That Wow

Book - 2009 | 2nd ed.
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From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:
Blogs and blogging Pay-per-click advertising Search engine optimization E-mail offers E-newsletters
Filled with samples and resource lists, this book is the only book a marketing professional will ever need.
Publisher: Avon, Mass. : Adams Media, c2009.
Edition: 2nd ed.
ISBN: 9781598698930
Branch Call Number: 658.82 PETERS
Characteristics: xi, 227 p. : ill. ; 22 cm.


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