The Secrets of Advertising to Gen Y Consumers

The Secrets of Advertising to Gen Y Consumers

Book - 2010
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This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.
Publisher: Bellingham, Wash. : Self-Counsel Press, c2010.
ISBN: 9781770400344
Branch Call Number: 658.834 LIVINGS
Characteristics: xviii, 117 p. ; 25 cm.


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