The Secrets of Advertising to Gen Y ConsumersBook - 2010
This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.
Publisher: Bellingham, Wash. : Self-Counsel Press, c2010.
Branch Call Number: 658.834 LIVINGS
Characteristics: xviii, 117 p. ; 25 cm.