Buy Ketchup in May and Fly at Noon

Buy Ketchup in May and Fly at Noon

A Guide to the Best Time to Buy This, Do That and Go There

Book - 2009 | 1st ed.
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Mark Di Vincenzo knows the best times of the day, the week, the month, the year, and a life to do a variety of things--and he shares his amazing expertise in Buy Ketchup in May and Fly at Noon. A fascinating, entertaining, and eminently useful compendium of everything from the mundane (the best time of day to go grocery shopping, the best day to buy an iPod, the best month to visit Disney World) to the serious (the best time to buy or sell a home, to get married), Buy Ketchup in May and Fly at Noon proves that timing is everything. Here is information you need in tough economic times to save time and money.
Publisher: New York : Harper, c2009.
Edition: 1st ed.
ISBN: 9780061730887
0061730882
Branch Call Number: 640 DI VINC
Characteristics: xiii, 172 p. ; 18 cm.

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c
cmackend
Mar 06, 2016

I have found at least a few flaws in the underlying logic of the suggestions in this book, and overall I think it's mostly a put-on.

There are too many exceptions to the simple truisms that are used as the basis for knowing when to buy/do things that the 'advice' dispensed here becomes worthless in almost all situations.

A few examples from my own experience. When is the best time to buy video games? The authors mention, between January and March, when retail sales have slowed after Christmas, and in the summer, when new titles come out. This hasn't been the sales model for video games in a decade or more. To be fair, the book is from 2009. If you are looking for the best price on console games, then the best time is 2-3 years after release. For indie games, about 1-2 months after release, when the publisher usually puts them on sale to boost numbers. For PC games, wait for Steam sales (summer and winter) or use a site like G2A.

When is the best time to write poetry? In teens and twenties. Examples cited are T.S. Eliot, and Rimbaud. Fair enoough, they were precocious geniuses, but there is no 'right' time to write poetry. You either do it or you don't. Maybe once the passions of youth have been stifled by old age your talent will suffer, but that won't happen to most people until well into old age. In any case, name a lyric poet famous today. It's meaningless.

When is the best time of day to run/swim/lift weights? All in the evening, but each of these activities gets a separate entry. I mean, why stop there? What's the best time of day to do all the exercises known to man. Guess what, proabably all in the evening.

The section on airline tickets is too vague to be useful. If you want the best price on a ticket, knowing that airport rush hours can be avoided at noon, and that Saturday flights are cheapest, statistically, isn't really useful. You are better off knowing where to compare prices, and how discounting sites work.
And so forth.

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