The Influential Mind

The Influential Mind

What the Brain Reveals About Our Power to Change Others

Book - 2017 | First edition.
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"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"
Publisher: New York : Henry Holt and Company, 2017.
Edition: First edition.
Copyright Date: ©2017
ISBN: 9781627792653
Branch Call Number: 158.2 SHAROT
Characteristics: x, 242 pages : illustrations ; 25 cm


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NFreaderNWPL Oct 14, 2017

One of my favourite reads of 2017.

Check out an NPR interview with the author on what neuroscience can teach us about fake news:


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