Running Lean

Running Lean

Iterate From Plan A to A Plan That Works

Book - 2012 | Second edition.
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We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of product.
Publisher: Beijing ; Boston : O'Reilly, 2012.
Edition: Second edition.
ISBN: 9781449305178
Branch Call Number: 658.4013 MAURYA
Characteristics: xxviii, 207 pages : illustrations ; 24 cm.
Additional Contributors: Ries, Eric 1978-- Editor


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