Upside

Upside

Profiting From the Profound Demographic Shifts Ahead

Book - 2017
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"Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends." -- Provided by publisher.
Publisher: New York, NY : AMACOM, American Management Association, [2017]
ISBN: 9780814434697
081443469X
Branch Call Number: 658.83 GRONBAC
Characteristics: xi, 276 pages : illustrations, charts ; 24 cm
Additional Contributors: Moye, M. J. - Author

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