Selling the Invisible
A Field Guide to Modern MarketingBook - 2012 | First trade edition.
A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
Publisher: New York : Grand Central Publishing , 2012.
Edition: First trade edition.
Copyright Date: ©1997
Branch Call Number: 658.8 BECKWIT
Characteristics: xxii, 247 pages ; 20 cm