Selling the Invisible

Selling the Invisible

A Field Guide to Modern Marketing

Book - 2012 | First trade edition.
Average Rating:
Rate this:
A succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
Publisher: New York : Grand Central Publishing , 2012.
Edition: First trade edition.
Copyright Date: ©1997
ISBN: 9780446672313
Branch Call Number: 658.8 BECKWIT
Characteristics: xxii, 247 pages ; 20 cm


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.


Add Age Suitability

There are no ages for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number


Subject Headings


Find it at Sno-Isle Libraries

To Top