Entrepreneur Magazine's Ultimate Guide to Platform BuildingBook - 2016
"Marketing expert Wendy Keller delivers the ultimate guide to helping business owners differentiate themselves from the competition through branded marketing, dialed-in content designed to attract the right audience, create customers, and ultimately turn them into raving fans"-- Provided by publisher.
Publisher: Irvine : Entrepreneur Press, 
Branch Call Number: 658.827 KELLER
Characteristics: xiii, 202 pages ; 26 cm
Alternative Title: Ultimate guide to platform building