Your Opinion Doesn't Matter
It's your Customer's Opinion That CountsBook - 2010
If you are a small business owner, startup, or entrepreneur anyone with marketing or sales responsibilities this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn't Matter is simple: A great idea, product or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts.
This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how to guide that demonstrates the Market Analysis Positioning SystemTM. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real world business situations.
You'll learn how to: analyze your business and core competencies; collect voice of your customer data; expose competitor landscape opportunities; shape your position and align your promotion; and optimize results from your growth strategy.