Creating A Data-driven Organization
Practical Advice From the TrenchesBook - 2015 | First edition.
"What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.
Publisher: Sebastopol, CA : O'Reilly Media Inc., 
Edition: First edition.
Branch Call Number: 658 ANDERSO
Characteristics: xiv, 285 pages : illustrations (some color) ; 23 cm