White Papers for DummiesBook - 2013
White papers are a challenging form of content marketing that takes years to master. This guide gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2013.
Branch Call Number: 808.0666 GRAHAM
Characteristics: xviii, 366 pages : illustrations ; 24 cm.