White Papers for Dummies

White Papers for Dummies

Book - 2013
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White papers are a challenging form of content marketing that takes years to master. This guide gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2013.
ISBN: 9781118496923
1118496922
Branch Call Number: 808.0666 GRAHAM
Characteristics: xviii, 366 pages : illustrations ; 24 cm.

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