We Were Feminists Once

We Were Feminists Once

From Riot Grrrl to CoverGirl®, the Buying and Selling of A Political Movement

Book - 2016 | First edition.
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"A critical assessment of feminism today by the founding editor and creative director of Bitch magazine draws on the stories of institutions and everyday women to illuminate how feminism has been compromised by market forces, subversive politics and popular culture, sharing strategic recommendations for how to reverse marginalizing trends,"--NoveList.
Publisher: New York : PublicAffairs, [2016]
Edition: First edition.
Copyright Date: ©2016.
ISBN: 9781610395892
Branch Call Number: 305.4209 ZEISLER
Characteristics: xvi, 285 pages ; 24 cm


From Library Staff

With dry wit and thought-provoking reflection, Zeisler explores the current state of feminism and the systemic changes needed for popular culture to be used as a tool to promote feminist ideas.

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Apr 06, 2018

This book is very well written and the most important part in my opinion is the explanations of the misconceptions of the word "feminism" and the details regarding the different waves that have gripped on to the tide of social change. It is interesting seeing the scale that consumerism has played a role behind the motivations behind the marketing departments of corporations and the media. The roles that stars have played is unraveled revealing possible motives, lack of knowledge themselves, and what exactly they are standing for. Well worth the read!

Apr 02, 2018

Well, I was expecting more of a fluff piece but this book is actually really insightful.

She writes about the marketing of feminism to sell a wide variety of products that make us feel better about ourselves but which also seem to make us still feel like we're not good enough. Like Spanx, powerful support for powerful women. But we still need to smooth out those lumps and lift that ass. Or Dove, real women with real bodies. But hey, you need this skin cream to fix those blemishes.
And do we really need granny panties with feminist written on the ass?? Since when are wearing granny panties a feminist statement?

She also had this section where she asks why everything has to be pink and I really agree. It bugs me to no end that my steel toe work boots are pink. I seriously considered getting a pair that didn't fit as well just to get away from that. Nor do I need pink safety vests or pink tools or pink rain gear or pink pens, though I will cop to having a pink hard hat. Honestly, I don't really love pink that much. A shirt and some earrings......but my entire work life?? No thanks.

I like what she says about how we need to think of feminism as a social movement to make all women's lives better. It should not be about the individual, what you buy, whether you wax, if the shows you watch say something bad about you, if abortion is good or bad. It should be about all women having rights over their own bodies, about having social programs that help, about how anyone should have all the opportunities they deserve and no one should be marginalized. It's a good message.

Oct 18, 2017

Excellent overview of feminism and media. Well-written, witty, engaging. Highly recommend it!

Jun 15, 2017

I truly liked many aspects of this book, but I have a particular aversion to the use of the term "garbage person" so I just can't give it more than two stars.

Oct 20, 2016

Ziesler's book puts into words the things that have bothered me for years about the development of feminism. Her expression "marketplace feminism" sums up the problem perfectly, and I now see examples everywhere I look. A great, intelligent take on the co-opting of feminism.

Jul 28, 2016

From the co-founder of "Bitch" magazine, a timely look at the newest wave of feminism, which Zeisler calls "marketplace feminism." Like Thomas Frank, Zeisler writes with humor, intelligence, controlled anger, and an ability to cut through b.s. Touching on the history of feminism, but concerned with where the movement is right now, Zeisler looks at images of feminism in pop culture (Beyonce, television, "Mad Max," advertisement) and politics. One of the most important books of the year.

May 11, 2016

Great writing and thinking -- am in full agreement with the author!
This has been bothering me for quite some time: the corporate/Wall Street rebranding of feminism into something wholly different: consumer bizarro!
If only there were more female torturers cries CorporateAmerica, which is fundamentally what it has all come down to. [Trust me, there are plenty of female sociopaths already in the corporate world today!]


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